The Boundary has long admired the geographical shape of his native Oregon. And so it is much to his pleasure that the 2007 and 2008 campaigns have started incorporating the shape as a logo for a campaign.
Take a look at the sidebar of this blog: ‘Yes on 49‘ and ‘Jeff Merkley: Democrat for U.S. Senate‘ both include an outline of the state, and, interestingly, they are both shaded green. Merkley’s Oregon is titled slightly leftward, perhaps in a nod to the liberal wing of the Democratic Party that will turn out in the May 2008 primary. And the ‘Yes on 49’ Oregon is green, but not the deep forest green that moderates might associate with uncompromising environmentalists. It’s just green enough.
The ‘Stop 49’ campaign also has an Oregon; it’s colored red. The Stop 49 logo also looks crudely drawn and incorrect in the northwest corner. Perhaps the Stop 49 team has bought into the territorial logic that the Yes on 49 campaign has arranged and simply turned it on its head by coloring the state red. Or they could be appealing to the state’s Republican base, whose quadrennial goal is a red state on the electoral map. Either explanation would signal a mistake by the anti-49 team.
How much can one read into the makeup and use of these logos in statewide campaigns? And is the use of the geographic logo limited to statewide campaigns? What about city maps, legislative districts, or counties? It would certainly be interesting if competing candidates and single-issue campaigns begin fighting over the a claim to very territory that will choose one side or the other.