Apparently, Philip Morris thinks Measure 50 is like a smoker’s own personal Hiroshima. That’s the take-away feeling one gets after a glance at a direct mail piece that made its way to Boundary HQ this past week. It’s a picture of a huge bomb–probably hydrogen or nuclear in form (the Boundary knows little about warfare)–labeled “$8.45 per carton tax” falling on a small man with a tiny head.
Mark Nelson and his ilk really want to hit smokers over the head with this argument. Oh, sure, the reverse side of the flier has the usual greatest hits of tobacco lobby talking points such as ‘targeting smokers’–who, by the way, take up a huge share of the public health system, with estimated costs of $11 per pack in treatments for adverse tobacco-caused conditions. But comparing a cigarette task to nuclear holocaust, or really a bomb of any sort, is a gross exaggeration of the extreme variety of which only Big Tobacco is capable.
Take a look for yourself:
Voting Yes on Measure 50 affirms life, not death, by providing health care insurance to Oregon’s 115,000 uninsured children. If you’re tired of Big Tobacco’s sickening symbolism, contribute to the Healthy Kids campaign here.